Streetwear brand Dosse Posse has been turning heads with its edgy designs and bold aesthetics. Recently, we had the opportunity to go behind the scenes of their latest photoshoot, capturing the essence of their new collection. From the meticulous planning to the final shutter click, here's a glimpse into what goes into creating those iconic images that grace Dosse Posse's campaigns.

The creative process began weeks before the actual shoot. The Dosse Posse team gathered for brainstorming sessions, each member bringing their unique perspective to the table. The theme for this collection was urban rebellion, blending vintage influences with modern streetwear vibes. Mood boards were filled with a mix of graffiti, retro posters, and urban landscapes, setting the tone for what was to come.

Finding the perfect backdrop was crucial. The team spent days exploring the city, looking for locations that embodied the raw, unfiltered energy of the streets. Abandoned buildings, colorful murals, and gritty alleyways were among the chosen spots. Each location was carefully selected to complement the clothing, adding depth and narrative to the visuals.

The Cast

Casting the right models was another vital element. Dosse Posse prides itself on inclusivity, so the casting call was open to a diverse range of individuals, each bringing their own unique style and personality. The final cast included a mix of professional models and everyday streetwear enthusiasts, reflecting the brand’s commitment to authenticity.

Styling and Wardrobe

On the day of the shoot, the styling team was in full swing. Racks of clothes lined the room, featuring the latest pieces from the collection. From oversized hoodies to distressed jeans and statement accessories, each item was meticulously chosen to create cohesive yet eclectic looks. The stylists worked their magic, mixing and matching pieces to create outfits that were both eye-catching and true to the Dosse Posse aesthetic.